Top 6 Beauty Trends of 2024

Top 6 Beauty Trends of 2024

With salons closed in 2023, we had no choice but to take beauty matters into our own hands, DIYing our waxing, facials and even our haircuts. It definitely had its challenges (hello uneven bangs!), but there was also a surprising silver lining. As well as discovering that a pared-back beauty routine can achieve amazing results, we learnt that, in stressful times, beauty really is the sweetest form of self-care.

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But now we’ve entered a (hopefully!) shiny new year, so what can we expect from the beauty world? From the skinimalism movement to microbiome-balancing ingredients and anti-blue light tech, these are the 6 key 2024 beauty trends to have on your radar.

Hydrated complexion

1. Skinimalism

It turns out that in the past few years, the coronavirus has not only killed our social lives, but also shattered our desire to wear heavy makeup and follow complicated beauty routines. Thankfully, the style makers are majorly on board and the ‘no-makeup’ makeup look is sticking around.

Clear, glowing, girl-next-door skin is what we’re going for, with the ‘skinimalism’ trend championing simple skincare routines that let your natural beauty – and freckles – shine through. So, say ‘bye to baking and cake-like foundation, and embrace products that give you a gorgeous lit-from-within glow.

One of the easiest ways to tap into this trend? Adding tanning gel to your skincare for (faux)sun-kissed radiance and a hydrated complexion. 

Vitamin C's effects on skin

2. Anti-pollution skincare  

We all know the sun’s super ageing, but it turns out pesky pollution isn’t great either. Cigarette smoke, exhaust fumes, and other forms of muck can penetrate our pores, leading to breakouts, hyperpigmentation, and even collagen breakdown.

What’s more, experts believe the light from our beloved digital devices – aka blue light pollution – is giving us early-onset wrinkles by disrupting the circadian rhythm of our skin cells.

Scary? Yes. But you can rest assured your favourite skincare formulators are all over it! Instead of going off the grid or tossing your smartphone in 2024, make a beeline for the slew of antioxidant-packed, anti-pollution, and anti-blue light skincare products landing on a shelf near you.

3. A sustainable shift

You’ve asked, and the beauty industry has responded. More and more beauty companies are embracing sustainable ingredient sourcing, eco-friendly practices, and minimal-waste packaging – and 2024 will see even more brands stepping up their game. Brands such as Fenty Skin, Diptyque, and Humanrace are now offering product refills, while countless others are committed to moving to 100 percent recyclable packaging in the near future.

Facial Moisturizing

4. Probiotic beauty

What’s good for your gut is good for your face, and we predict you’ll be adding pro, pre, and postbiotics to your skincare routine as well as your grocery shop this year. Helping to promote a balanced microbiome – the community of ‘good’ and ‘bad’ bacteria that live on the skin – these live microorganisms are germy gold, prized for their ability to boost the skin barrier.

By promoting a healthy bacterial balance, probiotics help to prevent unwanted water loss and reduce the damage caused by environmental aggressors. They help to reduce dryness, decrease sensitivity, and prevent breakouts, and can also assist with inflammatory skin conditions like eczema. And guess what? You might see this formulation in one of our MAJOR launches later this year!

Scalp care

5. Scalp care

While we’ve all been taking care of our strands for years, the haircare world’s attention is now firmly focused on our oft-neglected scalps. And, in our opinion, it’s long overdue! Promoting healthy hair growth, removing product buildup and dead skin cells, soothing the skin, relieving itching, and helping prevent flakes, an invigorating deep clean scalp scrub is haircare’s newest heavy hitter.

Use once or twice a week before shampooing and repeat after us, “Good hair starts at the strands, but GREAT hair starts at the scalp!”

6. Overnight skin-and-haircare

Sleeping beauties are in for a treat in 2024, as products that do the heavy lifting while you sleep are another key trend. Want gorgeous locks upon waking? Keep hair hydrated, smooth, and split-end free by switching to a satiny pillowcase that will eliminate any nocturnal tugging. Not only will this allow your hair to glide smoothly (and extend your blow dry!), it’ll prevent those annoying sleep creases regular cotton pillowcases create.

To supercharge skin repair overnight and wake up looking fresh-faced, smooth-skinned, and glowing, sleep-in masks are also on our hit list.

Check out more articles here!

Expanded Knowledge

Expanded Knowledge:

For those looking to achieve a sun-kissed glow without the harmful effects of UV exposure, there are numerous options to consider. Fake tan for fair skin is specially formulated to provide a natural-looking bronze without turning orange. Sunless spray tan and sunless tanning cream are popular choices for achieving an even tan quickly and efficiently.

For beach lovers, at the beach tan products help you achieve a natural glow safely. Fast tanning oil and the fastest tanning oil are great for those who want to speed up the tanning process. If you prefer a professional touch, finding the best airbrush tan near me can provide a flawless finish.

Artificial tanning solutions are ideal for those who want to avoid sun damage. Whether you have tan for pale skin or need the best instant tan, there are plenty of options available. Some of the popular self tanners are praised for their effectiveness and ease of use. For budget-conscious individuals, cheap self tanner can provide great results without breaking the bank.

For sensitive skin, the best face tanning drops for sensitive skin can be mixed with your moisturizer for a gradual, customizable tan. These products ensure you can enjoy a healthy, radiant glow all year round.

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